We've spent the last 2 years testing and iterating to create the perfect bath towels. We can say confidently, this is the most absorbent towel we've ever used.
The key to the Luxe collection's absorbency is our Zero Twist yarn structure combined with our organic Turkish cotton. By not twisting the yarn, water can more easily and effectively be absorbed into the threads, and our long staple cotton is some of the most absorbent on Earth.
All of our products have undergone rigorous testing to ensure they are free of harmful chemicals. In other words, they're great for your skin!
If you just want the most absorbent towels ever, look no further than the Luxe Collection.
Seriously. We've worked tirelessly to bring you a superior bath towel at a lower price point than our competitors.